Who we are.

This is the part where we tell you that we’re a through-the-line agency with a strong focus on brand, digital and content. Or, you could download our company profile and read all about it there.

Go on. Download our PDF.
It’s all there.

Meet our team.

We’re a friendly bunch.

Who we are 1

Dylan Farr

Creative Director

Dylan has over 15 years’ experience in design, digital and all things brand.

Having conceptualised and grown a handful of start-ups himself, Dylan knows what it takes to grow a brand from the ground up. He also loves lapping up the Muizenberg surf on his doorstep.

Who we are 2

Jef Jones

Digital Director

Jef hails from a strong design background, and even found himself lecturing design for a while. But through his 15 years in the industry, he discovered his passion for development concepts and now enjoys sinking his teeth into digital strategy.

When he’s not coding up a storm, you can find him skateboarding to death metal. Kidding, not kidding.

Who we are 3

Kim Roodt

Operations & Production

Kim has 22 years experience in advertising. This includes production, project management, slave driving and whip cracking.

Kim would sell her left kidney for a surprisingly small amount of cheese. Any cheese.

We’re not making this up.

Who we are 4

Gavin Brophy

Head of Design

An all round Mr Nice Guy, Gavin is our studio coffee drinker and creative thinker. With strength in UX design, he was recently made leader of InteractionDesign.org (IDF) – Cape Town branch.

When he’s not out surfing or cycling around the peninsula he runs his own cycling kit brand (called BREGA).

Who we are 5

Michael Atmore

Content / Digital Designer

Michael has a flair for digital marketing and a particular knack for social media and kickass, meaningful content.

Michael has great hair and even has his own hair care YouTube channel. You didn’t hear that from us. Oh, and here’s the link.

Who we are 6

Daniel Emgård

Swedish Partner / Project Manager

Daniel has more than 10 years of experience in finance and management, despite the fact that the majority of assignments have always been more or less in the CX (Customer Experience). Daniel is fascinated by projects with broad perspectives that build brand and company.

Rumor has it that Daniels main motivation for running Wootby is that he should get an excuse to go to South Africa every winter …

Who we are 7

Daniel Korol

Swedish Partner / Business Development

Daniel has been coding websites and producing marketing collateral since Altavista’s heyday, but his real super power is relationships.

Daniel is the face of Wootby (Superseed Sweden) who helps maintain existing business with current clients, grows business relationships with current clients and assists in bringing new clients on board.

Why work with us?

Here are a few reasons why we think you’ll love us.


We’re a friendly bunch. We collaborate with our clients and treat them with respect.


Time is money. That’s why we’ve done away with the complex processes of a big agency – and why our turnaround time will make your head spin.


We don’t have layers of authority and red tape in our studio. We all work  together and we see our clients as collaborators on every project.


We don’t miss deadlines. We do what we said we’d do, on time and within budget.


We see each brief as a starting point. Once we’ve delivered on that, we always try to go the extra mile, to create brands that matter and make money.


We work with integrity and pride and handle each project with care, regardless of size or budget. We also use our creativity to make a difference, taking on as much pro bono work as we can to help make the world a happier place.

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