Who we are.

This is the part where we tell you that we’re a through-the-line agency with a strong focus on digital. We could also tell you that our studio used to be a ballroom and that a scary clown once discovered a shiny coin behind our creative director’s ear.

Or, you could download the company profile we all worked so hard on and read all about our agency, what we do and how we roll.

Go on. Download our PDF.
It’s all there.

Meet our team.

We’re a friendly bunch.

Dylan Farr

Digital Director / Owner

Dylan has over 15 years’ experience in design, digital and all things brand.

Having conceptualised and grown a handful of start-ups himself, Dylan knows what it takes to grow a brand from the ground up. He also happens to surf and kitesurf and is a keen teller of dad jokes in the studio.

Nimi Pretorius

Creative Director

Nimi has spent the bigger part of her adult life working as a copywriter and Creative Director at some of SA’s top ad agencies.

After launching her own lifestyle magazine and a brave but failed attempt* to become a Flamenco dancer, she decided to launch the kind of creative agency she would want to work for.

*5 beginner lessons

Kim Roodt

Operations & Production

Kim has 22 years experience in advertising. This includes production, project management, slave driving and whip cracking.

Kim would sell her left kidney for a surprisingly small amount of cheese. Any cheese.

We’re not making this up.


Graphic Designer.

Having worked at one of SA’s top experiential agencies, Erica has an eye for detail and a finger on the pulse when it comes to trends and fashion. She even has her own swimwear label (Boerkini) – a pretty neat one, too.

She recently moved to Muizenberg and is often spotted paddling out at Surfer’s Corner.


Digital Designer.

Michael is the newest member of our family. He has a flair for digital marketing and a particular knack for social media and kickass, meaningful content.

Michael has great hair and even has his own hair care YouTube channel. You didn’t hear that from us. Oh, and here’s the link.

Why work with us?

Here are a few reasons why we think you’ll love us.


We’re a friendly bunch. We collaborate with our clients and treat them with respect.


Time is money. That’s why we’ve done away with the complex processes of a big agency – and why our turnaround time will make your head spin.


We don’t have layers of authority and red tape in our studio. We all work  together and we see our clients as collaborators on every project.


We don’t miss deadlines. We do what we said we’d do, on time and within budget.


We see each brief as a starting point. Once we’ve delivered on that, we always try to go the extra mile, to create brands that matter and make money.


We work with integrity and pride and handle each project with care, regardless of size or budget. We also use our creativity to make a difference, taking on as much pro bono work as we can to help make the world a happier place.

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