Ensure you have a tailored and professional policy defining how you collect, process and store personal user data as well as document what you intend to do with the obtained data. If you don’t have one, we can help with this.
2. Obtain consent.
Direct marketing using any form of electronic communication such as SMS, email, automated calls will now require the person on the receiving end to consent through giving permissions as a potential or existing customer. Most platforms eg. Mailchimp have built in policies, but if you’re not sure, get in touch and we can assist.
3. Unsubscribe Option.
All above mentioned communication must contain an option to opt out. To further ensure compliance, individuals and companies need to be vigilant when a consumer requests the option to unsubscribe from further communications. If your website doesn’t have an opt in/out for analytics and cookies, get in touch and we can set this up for you.
4. Stick to permitted times.
POPIA specifies certain days and times for direct marketing and marketers. It’s of utmost importance that marketers are aware and abide by these constraints.
5. Cooling off period.
Under the Consumer Protection Act, a customer has the right to cancel a transaction resulting from any direct marketing without reason or penalty within a 5 day window period.